# Ayeform > Ayeform is a lead form builder for paid traffic that blocks bots, records proof of consent with Jornaya and reports only qualified leads to Meta and GA4. Forms are built in the browser and added to an existing landing page with one snippet (inline, popup, corner or full screen). Leads can be sent to Zapier, a CRM or a lead buyer by webhook. ## Start here - [Home](https://www.ayeform.com/): A lead form builder for pay-per-lead sellers and media buyers: more submissions, fewer chargebacks and proof of consent on every lead, with unlimited leads. - [Pricing](https://www.ayeform.com/pricing): Free while we launch: build and publish forms, collect unlimited leads and capture Lead ID with Jornaya. - [API docs](https://www.ayeform.com/docs/api): The REST API reference: authentication with a workspace API key, a quickstart, errors and every endpoint for forms, brands, webhooks and responses. ## API - [OpenAPI document](https://careful-sparrow-950.convex.site/v1/openapi.json): every REST endpoint with its inputs and responses. Authenticate with a workspace API key: `Authorization: Bearer fk_…`. - [Authentication](https://www.ayeform.com/docs/api/authentication): Create a workspace API key and send it with every request. - [Quickstart](https://www.ayeform.com/docs/api/quickstart): Set your key and list your forms in two commands. - [Errors](https://www.ayeform.com/docs/api/errors): Every error answers with a status, a stable code and a message. - [Pagination](https://www.ayeform.com/docs/api/pagination): Lists that can grow without limit come back one page at a time, and you follow a cursor to the next page. - [Response states](https://www.ayeform.com/docs/api/response-states): A response is saved while the person answers, so every response is finished, started or left. - [Consent](https://www.ayeform.com/docs/api/consent): Every response says whether the person agreed to be called and texted, when, to which wording, and for which number. - [Plan history and retention](https://www.ayeform.com/docs/api/retention): Responses are kept forever. A plan shows a number of days of them, and older ones are hidden until a plan shows them again. - [Brand access](https://www.ayeform.com/docs/api/brand-access): A workspace member can be limited to some brands. They, and the API keys they make, see only those brands. - [Files](https://www.ayeform.com/docs/api/files): Files people upload with a form stay private. You read them with your API key, which gives you a short-lived download link. - [Owner-only and app-only](https://www.ayeform.com/docs/api/owner-and-session): A few endpoints act on the workspace itself or on money. Some need the workspace owner, and some only work from the app, never with an API key. - [Paid checks](https://www.ayeform.com/docs/api/plan-checks): Some form features need the plan to include them. You need the plan to turn one on, but whatever is already on stays on. - [Webhook deliveries](https://www.ayeform.com/docs/api/webhook-deliveries): Each new response is POSTed to a brand's or form's webhooks as signed JSON, with retries. - [Export columns](https://www.ayeform.com/docs/api/exports): Exports turn a form's responses into spreadsheet rows. Every way to export uses the same columns. - [AI builds and fixes](https://www.ayeform.com/docs/api/form-busy): AI can build a form from a description or fix a draft's errors. While it works, the form's draft is locked. - [API reference](https://www.ayeform.com/docs/api): one page per endpoint, under https://www.ayeform.com/docs/api/reference/, e.g. submissions-list. ## What it does - [Features](https://www.ayeform.com/features): Every lead form feature: multi-step forms, fake lead blocking, TCPA consent records, delivery to buyers and ad conversion tracking. - [Multi-step forms](https://www.ayeform.com/features/multi-step-forms): Multi-step lead forms for any device, with picture answers, sliders and yes/no buttons, and partial leads saved when a visitor leaves early. - [Stop fake leads](https://www.ayeform.com/features/stop-fake-leads): The form blocks bots without a CAPTCHA, before a lead is saved. Phone verification and email checks are coming soon. - [TCPA consent](https://www.ayeform.com/features/tcpa-consent): The form records proof of consent on every lead: Jornaya certificates, your own consent text, and the IP address, timestamp and page URL. TrustedForm is coming soon. - [Lead delivery](https://www.ayeform.com/features/lead-delivery): Posts each lead to your buyer, Zapier or any webhook in real time, mapped to the buyer's posting spec, with a delivery log and one-click resend. - [Ad conversions](https://www.ayeform.com/features/qualified-lead-tracking): Sends Meta Pixel, Conversions API and GA4 conversions for qualified leads only, and saves the source and UTM on every lead. ## Solutions - [Pay-per-lead](https://www.ayeform.com/solutions/pay-per-lead): Multi-step lead forms for pay-per-lead publishers and lead sellers: bots are blocked at the form, and each lead can carry a Jornaya certificate. - [Media buyers](https://www.ayeform.com/solutions/media-buyers): Multi-step lead forms for media buyers and PPC freelancers running Meta and Google ads: the form blocks bots and sends Meta Pixel, Conversions API and GA4 conversions for qualified leads only. - [Agencies](https://www.ayeform.com/solutions/agencies): Lead form software for PPC and lead-gen agencies: each client gets a separate setup with the client's own site, look, tracking and webhooks, and every form blocks bots. ## Comparisons - [All comparisons](https://www.ayeform.com/compare): How Ayeform compares with Heyflow, Growform, Typeform and LeadsHook for pay-per-lead and media buyers: bot blocking, Meta Conversions API and lead delivery. - [Heyflow alternative](https://www.ayeform.com/compare/heyflow-alternative): How Ayeform compares with Heyflow: unlimited leads instead of per-response fees, bot blocking without a CAPTCHA and delivery retries. - [Growform alternative](https://www.ayeform.com/compare/growform-alternative): How Ayeform compares with Growform: Meta Conversions API, partial leads and bot blocking today, with no lead cap. - [Typeform alternative](https://www.ayeform.com/compare/typeform-alternative): How Ayeform compares with Typeform for paid lead gen: Meta Conversions API, conversions for qualified leads only. - [LeadsHook alternative](https://www.ayeform.com/compare/leadshook-alternative): How Ayeform compares with LeadsHook: bot blocking, Meta Conversions API and consent certificates without decision trees or a bill for bot views. ## Legal - [Privacy](https://www.ayeform.com/privacy): How Ayeform handles data about account holders and people who fill in forms. - [Terms](https://www.ayeform.com/terms): The terms for using Ayeform, including responsibility for consent and marketing law.