Multi-step lead forms that more people finish
Ayeform builds multi-step lead forms for your landing page, on any phone or desktop. If a visitor leaves after entering an email or phone number, the answers so far are saved as a partial lead.
Completion-focused by design.
Stunning multi-step forms on any device
Picture answers sit up to three across on a desktop and two across on a phone.
Creative question formats for B2C
Ask with picture answers, sliders, yes/no buttons and date pickers instead of text boxes.
Capture data from unfinished forms
The form saves a partial lead as soon as a visitor enters a valid email or phone number.
Works with
- Webflow
- WordPress
- Unbounce
- Framer
- Any HTML page
Paste one snippet. The form renders inside your page, not in an iframe.
FAQ
How many people abandon lead forms?
About half on a phone. Zuko's 2025 data from 93 million form sessions shows that 47.5% of people who start a form on a phone finish, and 55.5% on a desktop.
Do multi-step forms convert better than single-step forms?
Not always. Zuko finds that neither format consistently converts better, and recommends steps for forms with 6 or more fields. Test both on your own traffic.
What is a partial lead?
A visitor who entered a valid email or phone number but left before the last step. Ayeform saves the answers given so far, and marks the partial lead as left when the page closes or after 5 minutes without an answer.
Where should the phone field go in a multi-step form?
After one or two easy questions, such as the service needed and the zip code. A visitor who quits on a later step still leaves a phone number.
Can I call or text a partial lead?
Only if your consent covers the call or text. A partial lead may have left before the consent step, so check your consent wording with your lawyer.
Can the form turn away visitors who aren't a fit?
Yes. An answer can skip to another step or end the form with a not-a-fit message. A not-a-fit lead still reaches you but never counts as an ad conversion.
Zuko industry benchmarking, 2025 data. Zuko, “Single page or multi-step form?”, updated October 2026.
