Better lead quality from Meta and Google ads
Send Meta and Google a conversion only when a lead qualifies, and the ads optimize toward qualified leads. Ayeform fires Meta Pixel, Conversions API and GA4 events for qualified leads only, and still delivers every lead to you.
Train your ads on real leads.
Record conversions for qualified leads
You choose which form outcomes count as a qualified lead.
Meta Pixel and Conversions API, GA4 and Google Tag Manager
The Pixel and the Conversions API share one event ID, so Meta counts each lead once.
Source and UTM from Meta, Google, or any ad
Every lead saves the UTM tags, fbclid, gclid, landing page and referrer.
FAQ
How do I stop Meta from optimizing for junk leads?
Stop reporting junk as a conversion. When every form fill fires a Lead event, Meta finds more people like everyone who filled in the form. Fire the Lead event for qualified leads only.
Won't fewer conversions slow my campaigns down?
Meta and Google learn from the conversions you send, so qualified-only conversions help the ads find more qualified leads. Volume still matters: Meta's learning phase is reported to need about 50 conversions per ad set in 7 days, and Google recommends at least 30 conversions in 30 days for Target CPA. Below those numbers, count more form outcomes as qualified.
Do I need Meta's Conversions API for lead forms?
Run the Conversions API next to the Pixel. The Conversions API sends each qualified lead from our server, so ad blockers can't stop the event. Meta reports a 17.8% lower average cost per result for advertisers using the Conversions API for web events.
Can I send conversions to Google Ads?
Yes, through Google Tag Manager. Fire your Google Ads conversion tag from the qualified-lead event, with the gclid already saved on the lead. A direct Google Ads integration isn't built yet.
Does Ayeform work with Meta's conversion leads goal?
Not directly. The conversion leads goal is for Meta Instant Forms and learns from CRM stages sent back to Meta, which Ayeform doesn't send.
What happens to leads that aren't a fit?
A not-a-fit lead still reaches you by webhook and export, marked not a fit. Meta and Google never count a not-a-fit lead.
Meta, April 2026, via PPC Land. Meta learning phase: about 50 optimization events in 7 days, as reported by PPC Land. Google Ads Help, Target CPA.
