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Qualified leads for media buyers on Meta and Google

Ayeform builds multi-step lead forms for media buyers and PPC freelancers running Meta and Google ads. The form sits on your own landing page, blocks bots, and sends Meta Pixel, Conversions API and GA4 conversions for qualified leads only, with unlimited leads.

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You lose money in three places.

  • Rising CPL.

    More than half of mobile visitors who start a form never submit.

  • Ads optimizing for junk.

    Meta and Google learn from every form fill you report, bots and fake numbers included.

  • Bots and click farms.

    Fraud-detection firms flag between about 1 in 20 and 1 in 9 paid clicks as invalid.

Zuko, 2025: 47.5% of mobile form starts are completed. Spider AF, 2026: 5.58% of paid clicks invalid. Fraud Blocker, 2026: 11.4% of Google Ads clicks invalid.

Completion-focused by design.

  • Stunning multi-step forms on any device

  • Creative question formats for B2C

  • Capture data from unfinished forms

Train your ads on real leads.

  • Record conversions for qualified leads

  • Meta Pixel and Conversions API, GA4 and Google Tag Manager

  • Source and UTM from Meta, Google, or any ad

Stop chargebacks at the form.

  • Block bots without a CAPTCHA

  • Verify phone numbers by text Coming soon

  • Verify email addresses Coming soon

FAQ

Should I use Meta Instant Forms or a landing page form?

Test both against sales, not cost per lead. Instant Forms are prefilled by Meta and usually bring cheaper leads, and published tests disagree on lead quality. A landing page form can ask qualifying questions and report only qualified leads to Meta.

Does the form send leads to Meta's Conversions API?

Yes. Qualified leads fire Meta Pixel and Conversions API together, and Meta counts each lead once.

Can I track Google Ads conversions?

Yes, through Google Tag Manager. Every lead keeps the gclid, and only qualified leads fire your Google Ads conversion tag.

Will my UTMs and click IDs come through with each lead?

Yes. UTMs, gclid, fbclid, landing page and referrer are saved on every lead.

Won't fewer conversions slow my campaigns down?

Meta and Google learn from the conversions you send. Send only qualified leads, and the ads find more qualified leads.

Can I A/B test forms?

Not inside Ayeform. Run the split in your landing page tool, with a different form on each variant.

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